Junior Training Program in Public Sector Marketing

Type

#non-degree #short term #professional

Who is the program for?

High-school leavers

Program

Week Module Duration (hrs)
1 Marketing In The Public Sector 20 (4×5)
2 Strategic Thinking 20 (4×5)
3 The Marketing Planning Process 20 (4×5)
4 Case Studies 20 (4×5)

Module 1: Marketing in The Public Sector

  • Marketing in the public sector
  • The stakeholder value approach
  • Creating and measuring stakeholder value

Module 2: Strategic Thinking

  • Developing and implementing strategies
  • Value drivers, portfolio assessment and planning ahead
  • Marketing research
  • Market measurement and forecasting demand

Module 3: Marketing Planning Process

  • The marketing planning process
  • Corporate brand building and delivering the service
  • Communicating values
  • Social marketing
  • Internal marketing
  • Marketing via the intranet and internet

Admission Documents

  • Copy of an ID/Passport
  • 2 Passport size Photos
  • CV
  • High-school diploma (certificate)

Fees

Free of charge

Language

English

Start Dates:

  • 04.03.2020. – 30.03.2020.
  • 03.06.2020. – 30.06.2020.
  • 02.09.2020. – 30.09.2020.

Apply at least 15 days before the program start dates. If you are not admitted due to the limited number of places, you will be offered a term in the next training.

Number of Participants

12

Program Delivery

During the pandemics, all programs are delivered online.