Junior Training Program in Public Sector Marketing


#non-degree #short term #professional

Who is the program for?

High-school leavers


Week Module Duration (hrs)
1 Marketing In The Public Sector 20 (4×5)
2 Strategic Thinking 20 (4×5)
3 The Marketing Planning Process 20 (4×5)
4 Case Studies 20 (4×5)

Module 1: Marketing in The Public Sector

  • Marketing in the public sector
  • The stakeholder value approach
  • Creating and measuring stakeholder value

Module 2: Strategic Thinking

  • Developing and implementing strategies
  • Value drivers, portfolio assessment and planning ahead
  • Marketing research
  • Market measurement and forecasting demand

Module 3: Marketing Planning Process

  • The marketing planning process
  • Corporate brand building and delivering the service
  • Communicating values
  • Social marketing
  • Internal marketing
  • Marketing via the intranet and internet

Admission Documents

  • Copy of an ID/Passport
  • 2 Passport size Photos
  • CV
  • High-school diploma (certificate)


Country Specific Rates apply.



Start Dates:

First Monday in March, June and September

Apply at least 15 days before the program start dates. If you are not admitted due to the limited number of places, you will be offered a term in the next training.

Number of Participants


Program Delivery

During the pandemics, all programs are delivered online.