Public Sector Marketing

The Program covers the following topics:

  • Marketing In The Public Sector
  • The Stakeholder Value Approach
  • Creating And Measuring Stakeholder Value
  • Developing And Implementing Strategies
  • Value Drivers, Portfolio Assessment And Planning Ahead
  • Marketing Research
  • Market Measurement And Forecasting Demand
  • The Marketing Planning Process
  • Corporate Brand Building And Delivering The Service
  • Pricing Services
  • Communicating Values
  • Social Marketing
  • Internal Marketing
  • Marketing Via The Intranet And Internet

Duration: 2 weeks

Location: In-house

Approach:

  • Face-to-face interaction (Trainee2Trainer and Trainee2Trainee)
  • The real-time commitment to action
  • Life skills practice with feedback
  • Case studies/role-plays/scenarios
  • Video materials
  • Training class size: 12-16

Investment:

As a module in a Mini-MBA: 300€

Separately (only one program): 500€

Certificate:

A Certificate of Achievement is awarded for each module.

For a group of five modules, a mini-MBA certificate (non-degree) is awarded.

Program revised: 01/03/2020.