The Program covers the following topics:
- Marketing In The Public Sector
- The Stakeholder Value Approach
- Creating And Measuring Stakeholder Value
- Developing And Implementing Strategies
- Value Drivers, Portfolio Assessment And Planning Ahead
- Marketing Research
- Market Measurement And Forecasting Demand
- The Marketing Planning Process
- Corporate Brand Building And Delivering The Service
- Pricing Services
- Communicating Values
- Social Marketing
- Internal Marketing
- Marketing Via The Intranet And Internet
Duration: 2 days
Location: In-house
Approach:
- Face-to-face interaction (Trainee2Trainer and Trainee2Trainee)
- The real-time commitment to action
- Life skills practice with feedback
- Case studies/role-plays/scenarios
- Video materials
- Training class size: 14-18
Investment:
Country Specific Rates apply.
Certificate:
A Training Certificate is awarded.
For a group of five modules, a mini-MBA certificate (non-degree) is awarded.
Program revised: 30/01/2022