The Program covers the following topics:

  • Concept & Process of Marketing
  • Value of Customers
  • Individual Consumer Decision Making
  • Marketing Math & Quantitative Exercices
  • The Marketing Environment
  • Segmentation, Targeting and Positioning
  • Product Decisions
  • Pricing Decisions
  • Distribution Decisions
  • Promotion Decisions

Duration: 2 weeks

Location: In-house


  • Face-to-face interaction (Trainee2Trainer and Trainee2Trainee)
  • The real-time commitment to action
  • Life skills practice with feedback
  • Case studies/role-plays/scenarios
  • Video materials
  • Training class size: 12-16


As a module in a Mini-MBA: 300€

Separately (only one program): 500€


A Certificate of Achievement is awarded for each module.

For a group of five modules, a mini-MBA certificate (non-degree) is awarded.

Program revised: 01/09/2021.