Center for Marketing Research

Center for Marketing Research (CMR) provides high quality, affordable marketing assistance utilizing faculty, students, and expert practitioners. The Center offers market analysis, branding, new product development, customer satisfaction studies, feasibility studies, promotion, political marketing, and customized projects. However, a strong focus is placed on research and networking. Our partner institutions and their young researchers, doctoral and MBA students, enjoy the privilege of working together with colleagues from other countries and universities, benefiting from participating in various joint research and project activities.

Janka Táborecká

Janka Táborecká

Director

Faculty of Economics, Matej Bel University, Slovakia

Yioula Melanthiou

Yioula Melanthiou

Member

School of Business, University of Nicosia, Cyprus

Oleksii Lyulyov

Oleksii Lyulyov

Member

Sumy State University, Ukraine

Tanja Sedej

Tanja Sedej

Member

B2 Ljubljana School of Business, Slovenia

Marija Jankovic

Marija Jankovic

Member

Faculty of Business Studies of Mediterranean University, Montenegro

Danguolė Oželienė

Danguolė Oželienė

Member

Vilnius University Business School, Lithuania

Paula Odete Fernandes

Paula Odete Fernandes

Member

Instituto Politécnico de Bragança, Portugal

Shanmugan Joghee

Shanmugan Joghee

Member

Skyline University College, United Arab Emirates

Daniela Uta

Daniela Uta

Member

Petroleum-Gas University of Ploiești, Romania

Branka Denkova

Branka Denkova

Member

Doctoral Student, North Macedonia

Dear colleagues,

We cordially invite you to join research conducted at The Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia. Our research team has set out to examine the determinants of sustainable clothing among Slovak females consumers, belonging to various generations (Baby Boom, Gen X, Gen Y and Gen Z).

The choice of the topic is in line with one of EU’s priorities, and that is to promote sustainability in various domains of final consumption. This study heavily relies upon the Theory of Planned Behaviour (TPB), aiming to bridge the gaps of previous research.

The role of the partners would be to collect data (400 responses from their countries) through online questionnaire that we prepared. Detailed information can be found in the brief research protocol in appendix.

We hope that such comparative international study would bring new knowledge that can be published in reputable journal(s). If you are interested in this initiative, please, respond to janka.taborecka@umb.sk within the time of two weeks (till 15th March 2021).

We are looking forward to our mutual co-operation.

DOWNLOAD: 

Introductory Notes About the Survey “Sustainable Behavior of Female Consumers in The Area Of Clothing”

We are open to new people and ideas and look forward to hearing from you. If you have any questions, please feel free to write to us.

Email: cmr@eummas.net

Also, if you wish to join our team, fill in this form.