Center for Marketing Research (CMR) provides high quality, affordable marketing assistance utilizing faculty, students, and expert practitioners. The Center offers market analysis, branding, new product development, customer satisfaction studies, feasibility studies, promotion, political marketing, and customized projects. However, a strong focus is placed on research and networking. Our partner institutions and their young researchers, doctoral and MBA students, enjoy the privilege of working together with colleagues from other countries and universities, benefiting from participating in various joint research and project activities.
We cordially invite you to join research conducted at The Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia. Our research team has set out to examine the determinants of sustainable clothing among Slovak females consumers, belonging to various generations (Baby Boom, Gen X, Gen Y and Gen Z).
The choice of the topic is in line with one of EU’s priorities, and that is to promote sustainability in various domains of final consumption. This study heavily relies upon the Theory of Planned Behaviour (TPB), aiming to bridge the gaps of previous research.
The role of the partners would be to collect data (400 responses from their countries) through online questionnaire that we prepared. Detailed information can be found in the brief research protocol in appendix.
We hope that such comparative international study would bring new knowledge that can be published in reputable journal(s). If you are interested in this initiative, please, respond to firstname.lastname@example.org within the time of two weeks (till 15th March 2021).
We are looking forward to our mutual co-operation.