Center for Marketing Research (CMR) provides high quality, affordable marketing assistance utilizing faculty, students, and expert practitioners. The Center offers market analysis, branding, new product development, customer satisfaction studies, feasibility studies, promotion, political marketing, and customized projects. However, a strong focus is placed on research and networking. Our partner institutions and their young researchers, doctoral and MBA students, enjoy the privilege of working together with colleagues from other countries and universities, benefiting from participating in various joint research and project activities.
Janka Táborecká
DirectorFaculty of Economics, Matej Bel University, Slovakia
Yioula Melanthiou
DEPUTY DIRECTORFaculty of Communication and Media Studies, Cyprus University of Technology, Cyprus
Oleksii Lyulyov
MemberSumy State University, Ukraine
Tanja Sedej
MemberB2 Ljubljana School of Business, Slovenia
Marija Jankovic
MemberFaculty of Business Studies of Mediterranean University, Montenegro
Danguolė Oželienė
MemberVilnius University Business School, Lithuania
Paula Odete Fernandes
MemberInstituto Politécnico de Bragança, Portugal
Shanmugan Joghee
MemberSkyline University College, United Arab Emirates
Daniela Uta
MemberPetroleum-Gas University of Ploiești, Romania
Branka Denkova
MemberDoctoral Student, North Macedonia
Jana Turčínková
MemberMendel University in Brno, CZECH REPUBLIC
Marta Šipulová
MemberMatej Bel University, SLOVAKIA
Tamara Rajic
MemberEconomics Institute Belgrade, SERBIA
Simona Valentina Pașcalău
MemberAgora University of Oradea, Romania
Tamazi Gochelashvili
MemberBusiness and Technology University, Georgia
Ana Sofia Coelho
MemberInstituto Politécnico de Bragança, Portugal
Ana Kekezi
MemberBeder University College, Albania
Dear colleagues,
We cordially invite you to join research conducted at The Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia. Our research team has set out to examine the determinants of sustainable clothing among Slovak females consumers, belonging to various generations (Baby Boom, Gen X, Gen Y and Gen Z).
The choice of the topic is in line with one of EU’s priorities, and that is to promote sustainability in various domains of final consumption. This study heavily relies upon the Theory of Planned Behaviour (TPB), aiming to bridge the gaps of previous research.
The role of the partners would be to collect data (400 responses from their countries) through online questionnaire that we prepared. Detailed information can be found in the brief research protocol in appendix.
We hope that such comparative international study would bring new knowledge that can be published in reputable journal(s). If you are interested in this initiative, please, respond to janka.taborecka@umb.sk within the time of two weeks (till 15th March 2021).
We are looking forward to our mutual co-operation.
DOWNLOAD:
20.10.2021 Meeting Minutes Marketing Research Centre 2021.10/20.1
27.09.2021 Research Centers Directorate Meeting Minutes 2021.09/27.1
We are open to new people and ideas and look forward to hearing from you. If you have any questions, please feel free to write to us.
Email: cmr@eummas.net
Also, if you wish to join our team, fill in this form.
